>> Eenadu - 23rd May 2008

IDEAS ARE REAL ASSETS ,WEALTH- ADGURU ALYQUE PADAMSEE
"In any field creativity plays an important role , very important in marketing . New idea is worth more than a factory. It is always important to have new ideas . IDEAS are real Assets "-adguru Alyque Padamsee said. Wealth shouldn't be measured in terms of money instead it should be measured in terms of ideas . Various brands like Dalda , Surf, Liril, Captain cook were created by Mr Alyque Padamsee he addressed the audience in THE MARKETING SUMMIT 2008 organized BY UBC.
New ideas made America the most wealthiest country as also Japan & Korea 's ideas benefited the world . India has got its chance now ,companies in India are coming up with new ideas, Tata's one lakh car is the best example for this Mr Alyque Padamsee said. People laughed at Sabir Bhatiya's idea at first but he created the hotmail which is very popular. Research proved that Fair & lovely is ussed by 25% of men rather than women , that lead to an idea creating for the 1st time fairness cream for men which took off sales to Rs 50crores in the 1st year . One small idea can have such an impact.
Tremendous changes will be seen in India in the coming 20 years .
Courier services, mobile phones, e-mails, internet wre not there 10 years back but now these have become the integral part of lives. Presently India is the country with more younger people when compared to rest of the world. Half of India's population is below the age of 25 years but it is ruled by peple who are above 80 which is not appropriate Mr Alyque Padamsee said.