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Marketing Summit 2008
Organized on 22 May, 2008

Speaker's Profile

Alyque Padamsee
Ms. Reema Sarin
AVP, Marketing & Corp.Comm, Applabs

Reema Sarin has over 15 years of experience in the field of Brand Management, Public Relations & Corporate Communications with large global organizations in India and overseas, including the United Nations headquarters in New York.

Reema has worked as a Brand and PR Consultant with luxury brands including Bentley and Lamborghini India, Frazer & Haws, Fashion and the Art Industry.  Reema also headed the Marketing and Corporate Communications & Public Relations functions in the IT industry for companies including AppLabs, the world’s largest independent testing, quality management and certification solutions company; FXLabs, the leading end-to-end game company in India Intelligroup, Halcyon Asia Group and The American Fair Credit Association, San Francisco. Prior to that, Reema was based in Singapore, where she worked as the Regional Marketing & Public Relations Head Asia Pacific for an American multinational company FreeMarkets, (now known as Ariba, an IT based global e-Sourcing & Supply Management company).

One of her greatest achievement is her position as a Special Protocol Officer in the Public Relations Department of The United Nations, New York (1993 –1997), where her responsibilities included managing protocol and Public Relations Functions for Heads of States (English, Spanish and Hindi), as well as strategizing and disseminating information to the International Media, on international issues and functioning of the UN. Prior to that she was the Marketing and Business Development Manager for Europe, at VRK International, a high fashion and apparels company.

Over the years, Reema has established her position as a thought leader in Brand Management, Public Relations and Corporate Communications. She has contributed many articles for Mainline, Business, Technology and Lifestyle publications, as well as presented at Conferences and Industry events globally, including the Public Relations Council of India.

She was the only women executive selected from Southern India, to receive the ‘Indira Super Achievers’ Award and Trophy, presented by the Shree Chanakya Education Society and the Indira Group of Institutes in 2005. She received the ‘Best International Foreign Student’ Award and Trophy at the University of Complutense, Madrid, 1991 and was selected in the 15 top students from class of 1995, Fashion Institute of Technology, New York, to work for 3 months in Hong Kong with one of the premier women’s retail apparel brand, Liz Clairborne. Her interests include networking, traveling, music, reading and writing ‘Urdu’ poetry.

Reema has an MBA from University of California, Berkeley; an Associate Degree in Marketing & Merchandising from The Fashion Institute of Technology, New York and a Master of Arts in Spanish Philology and Hispanic Studies from Jawaharlal Nehru University, New Delhi. She also received a Diploma in Spanish Literature and Language from the University of Complutense, Spain