Speaker's Profile

Mr. Alyque Padamsee is above all Ideas Genius. He created Lalitaji for Surf, Cherry Charlie for Cherry Blossom Shoe Polish, the MRF Muscle, the Liril girl in the waterfall, the Kamasutra couple, Hamara Bajaj, the TV Detective Karamchand, the Fair & Handsome Brand etc etc. etc. He also helped spring board the careers of Kabir Bedi, Shyam Benegal, Shiamak Davar, Sharon Prabhakar, Dalip Tahil, Alisha Chinoy etc etc etc.

Mr. Alyque Padamsee is CEO of AP Advertising Pvt. Ltd. the well-known Image and Communications Consultants, who have provided consultancy services to a number of national and multinational companies, including McCann Erickson India (a member of the world's largest Ad Agency) as Creative Advisor. For 14 years, Mr. Padamsee was the Chief Executive who built Lintas India to be one of the top agencies in the country. He went on to become the Regional Co­ordinator of Lintas South Asia.

Known as the Brand Father of Indian Advertising, Mr. Padamsee has built brands like Liril, MRF, Dalda, Bajaj, Park Avenue, Captain Cook, Surf, Cherry Blossom, Spartek Tiles, Kitply Plywood, Reynolds Pens, Jet Airways, Timex Watches, Calcutta's Telegraph newspaper, Closeup Toothpaste and of course, the brand that created a sensation, Kamasutra. Recently launched Fair & Hangsome, the fastest growing FMCG Product of all time.

Mr. Padamsee is also the guru of the English Theatre in India, and is famous for his Theatre productions like Evita, Jesus Christ Superstar, Tuglag, Othello and his Tantric version of Macbeth_and Romeo & Juliet. He was conferred the Lifetime Achievement Award for Theatre by the Sangeet Natak Akademi. Currently he is directing

Internationally, Mr. Padamsee is well-known for his portrayal of Mr. Mohammad Ali Jinnah in Sir Richard Attenborough's Gandhi. He is also the only Indian to be voted into the International Clio Hall of Fame, the Oscars of World Advertising.

> The President of India conferred on him the Padmashree Award. The Advertising Club of Bombay named him "Advertising Man of the Century".
> Earlier he worked as Communications Advisor to Mr. Chandrababu Naidu, the former Chief Minister of Andhra Pradesh State.
> Recently appointed to the Prime Minister's AIDS Task Force (Earlier served as Advisor to Prime Minister Rajiv Gandhi on Commercial Television).
> His book on Advertising entitled 'A Double Life' is prescribed in Business Schools.
> He currently handles PCRA, Himalayan Mineral Water, Anand Rathi Wealth Management, Sarda Plywood & Laminates, Shree Cement Ltd & The Emami Group.
> He is the Chairman of the London Institute of  Corporate Training which does in-house courses on high impact communication skills.